Buying Stage – Awareness

Awareness Stage of Buying

In the last post (The Buying Stages) I introduced the three buying stages we all go through. The first stage is awareness. So how does this help us?

People Land Anywhere On Your Website

So no matter where they land, we need to have information for those in the awareness stage of buying. They either know (are aware) of their problem or you need to make them aware.

You do this by writing about the advantages of buying your product. What problem will your product solve. How would you know if you have the problem (make them aware).

Having links and references to the pages and posts about the awareness stage will help people to find them. Because they can land anywhere, make the links easy to find.

Problem Awareness

Once you have made them aware of the problem, they are ready to move on to the next stage.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

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