Buying Stage Solutions

Solutions is the final buying stage. The individual has become aware they have a problem and have researched potential solutions. So it is time to make the final buying decision. What product will you buy and from whom. Will you buy off line or online?

Your Website

If you have all the information this buyer has needed in the first two stages of buying, now is conversion time. Give the reader all the information they need and more. Give them a great reason to buy from you and not someone else. And make it easy to buy from you.

You just made a sale.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Buying Stage of Discovery

This is the second stage of the buying process. After you become aware that you have a problem, you move into the stage of discovery.

So what happens in the discovery stage? You do your research of potential products to solve your problem. You learn as much as you can about the potential solutions.

What Does This Mean For My Website?

You need to present your solution for their problem. You need to extensively document how it will solve their problem and why they should choose your product. Remember to sell benefits not features.

For Example

You sell an ebook that will solve someones weight problem. Your website reader knows he/she needs to loose weight. They are aware of their problem. Now you need to write about the benefits of your ebook and how it is the best solution for their weight problem.

If you do a good job, when they go to the next stage of the buying process, your product will be considered one of the possible solutions for their problem.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Awareness Stage of Buying

In the last post (The Buying Stages) I introduced the three buying stages we all go through. The first stage is awareness. So how does this help us?

People Land Anywhere On Your Website

So no matter where they land, we need to have information for those in the awareness stage of buying. They either know (are aware) of their problem or you need to make them aware.

You do this by writing about the advantages of buying your product. What problem will your product solve. How would you know if you have the problem (make them aware).

Having links and references to the pages and posts about the awareness stage will help people to find them. Because they can land anywhere, make the links easy to find.

Problem Awareness

Once you have made them aware of the problem, they are ready to move on to the next stage.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

The Stages of Buying

There are three stages of buying no matter what the product is:

• Awareness
• Discovery
• Solutions

Awareness

Awareness is the stage when you first become aware that you have a problem. For example you own a reliable car that is 5 years old. One day you may say to your self that maybe you need a new car. You have just become aware that you may have a problem and need a new car.

Discovery

You are aware that you may need a new car. So what do you do next? You start to do research about new cars you are interested in. This is the discovery stage. You are discovering solutions to your problem.

Solutions

This is the final stage. You are aware of a problem. You have discovered potential solutions to that problem. Now you must finalize a solution (buy the product).

As you can imagine. This process can be very fast or very slow. But most people who come to your site are in one of these stages.

What does all this mean to my site?

Because you want to be the solution to your visitors problem, you must have information for the visitor no matter what stage they are in. You want to help them move through the stages until they buy from you.

If you don't your competition will and they will get the sale.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook