The Stages of Buying

There are three stages of buying no matter what the product is:

• Awareness
• Discovery
• Solutions

Awareness

Awareness is the stage when you first become aware that you have a problem. For example you own a reliable car that is 5 years old. One day you may say to your self that maybe you need a new car. You have just become aware that you may have a problem and need a new car.

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