Email Newsletter

An email newsletter can be a great tool to build a list and make sales for your products. I recently came across a post on Problogger. It is one of the most comprehensive post I have read on email newsletter.

This is definitely a must read. And you should bookmark this post to be able to return to it later.  It also can be found on Online Marketing Tips.

If you don't have an email newsletter, consider starting one today.

Take action and make it happen.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

For more Online Marketing Tips. Updated frequently so check back often.

Online Marketing

Online marketing also known as Internet Marketing is made up of a number of components. Here are just some of them:

• Search Engine Optimization – SEO
• Pay Per Click and similar advertising methods – PPC
• Local Search
• Press Releases
• Article Marketing
• Social Media
• Email Marketing

As you can see it is made up a quite a few different parts and there are more not mentioned here.

How Do You Get Started?

I always start with goal setting using smart goals. This helps to keep you focused. If you are not focused, you will not take effective action.

You know your business so set some smart goals for the next 6 to 12 months. Be sure they are smart goals and then take action.

Because online marketing is a broad array of different components, it takes a lot of time to get everything going. Keeping it going is also difficult due to time constraints. So choose your smart goals carefully.

Now take action.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Word Of Mouth Marketing

Word of mouth is one of the most powerful types of marketing available to your business. It includes any type of human communication, such as face to face, telephone, email, and text messaging. (Originally it only included face to face communication)

A Real Example

My wife Alysan discover a new lipstick that she loves. She called one of her friends in California (we are in Texas) and told her about it. Later when her friend was in the store, she called Alysan back to be sure she purchased the same thing.

Once my wife found a great product, she spread it out to her friends by word of mouth marketing. And more sales were made without further marketing.

How Can You Use This?

Through the use of video, audio and written testimonials, you can spread the word. Video testimonials have the most impact. It is just like word of mouth marketing between your reader and the video testimonial.

Also if you have product reviews on your site, they can help to spread the news.

The more personal and real the communication between your site and your reader the better the chance of word of mouth marketing taking place.

Don't hype just use honest testimonials and product reviews to help start your word of mouth marketing campaign.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook