Pay Per Click?

Pay per click is an advertising mechanism where you set up an ad on a search engine. Every time someone clicks on that ad you owe the search engine what ever you have agreed to pay each time someone clicks on your ad.

The best known Pay Per Click (PPC) advertising system is Google Adwords. But there are many others. You can do a search for PPC in you favorite search engine and find quite a few different systems.

No matter what the system, the basic process is you create an ad and agree to pay them a certain amount of money each time your ad it clicked on.

The Ads

You determine the ad and the link that will be used when someone clicks on it. There a limits in length and depending upon the system there may be other restrictions.

Money

Most systems will allow you to limit your exposure with a daily, weekly or monthly financial limit. This is important to control you expenses. So be sure to set a reasonable limit. Then check the results every day.

Reports

The system should give you some very helpful reports to help determine the best ads, how much you have spent and sometimes how much you have made. You can certainly determine how much you have made from your web stats.

If you are making more money then you are spending on your PPC, you should raise the limit.

If you are losing money stop the campaign, make some changes and then restart it. Again watch it at least daily. Once you have a winning campaign, tweak it to make it better.

Take action to Be Visible Online.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

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For more Online Marketing Tips. Updated frequently so check back often.

Email Newsletter

An email newsletter can be a great tool to build a list and make sales for your products. I recently came across a post on Problogger. It is one of the most comprehensive post I have read on email newsletter.

This is definitely a must read. And you should bookmark this post to be able to return to it later.  It also can be found on Online Marketing Tips.

If you don't have an email newsletter, consider starting one today.

Take action and make it happen.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

For more Online Marketing Tips. Updated frequently so check back often.

Goal Setting with Smart Goals

You have used goal setting for your off line business to build your business. Well you need to do the same thing with your online business.

Online or off line marketing without smart goals will probably fail. So what is a smart goal?

Smart Goal

A smart goal is:

• Specific
• Measurable
• Attainable
• Realistic
• Timely

If each of your goals meet the smart goal definition, you have a much better chance of being successful. But remember goals without action never work.

So start your online marketing with a set of smart goals for your online business. And then take action.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

For more Online Marketing Tips. Updated frequently so check back often.

Online Marketing

Online marketing also known as Internet Marketing is made up of a number of components. Here are just some of them:

• Search Engine Optimization – SEO
• Pay Per Click and similar advertising methods – PPC
• Local Search
• Press Releases
• Article Marketing
• Social Media
• Email Marketing

As you can see it is made up a quite a few different parts and there are more not mentioned here.

How Do You Get Started?

I always start with goal setting using smart goals. This helps to keep you focused. If you are not focused, you will not take effective action.

You know your business so set some smart goals for the next 6 to 12 months. Be sure they are smart goals and then take action.

Because online marketing is a broad array of different components, it takes a lot of time to get everything going. Keeping it going is also difficult due to time constraints. So choose your smart goals carefully.

Now take action.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Word Of Mouth Marketing

Word of mouth is one of the most powerful types of marketing available to your business. It includes any type of human communication, such as face to face, telephone, email, and text messaging. (Originally it only included face to face communication)

A Real Example

My wife Alysan discover a new lipstick that she loves. She called one of her friends in California (we are in Texas) and told her about it. Later when her friend was in the store, she called Alysan back to be sure she purchased the same thing.

Once my wife found a great product, she spread it out to her friends by word of mouth marketing. And more sales were made without further marketing.

How Can You Use This?

Through the use of video, audio and written testimonials, you can spread the word. Video testimonials have the most impact. It is just like word of mouth marketing between your reader and the video testimonial.

Also if you have product reviews on your site, they can help to spread the news.

The more personal and real the communication between your site and your reader the better the chance of word of mouth marketing taking place.

Don't hype just use honest testimonials and product reviews to help start your word of mouth marketing campaign.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Buying Stage Solutions

Solutions is the final buying stage. The individual has become aware they have a problem and have researched potential solutions. So it is time to make the final buying decision. What product will you buy and from whom. Will you buy off line or online?

Your Website

If you have all the information this buyer has needed in the first two stages of buying, now is conversion time. Give the reader all the information they need and more. Give them a great reason to buy from you and not someone else. And make it easy to buy from you.

You just made a sale.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Buying Stage of Discovery

This is the second stage of the buying process. After you become aware that you have a problem, you move into the stage of discovery.

So what happens in the discovery stage? You do your research of potential products to solve your problem. You learn as much as you can about the potential solutions.

What Does This Mean For My Website?

You need to present your solution for their problem. You need to extensively document how it will solve their problem and why they should choose your product. Remember to sell benefits not features.

For Example

You sell an ebook that will solve someones weight problem. Your website reader knows he/she needs to loose weight. They are aware of their problem. Now you need to write about the benefits of your ebook and how it is the best solution for their weight problem.

If you do a good job, when they go to the next stage of the buying process, your product will be considered one of the possible solutions for their problem.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook

Article marketing is one of the best free ways to get traffic to your site. You write an interesting keyword rich article appropirate to your business. Submit it to multiple article marketing sites. And drive traffic back to your site. In addition you will get back links.

The articles need to be only around 400 words. So they are short articles and easy to write.

For more information go to What is Article Marketing San Antonio.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

If you are a local business, local business search is very important to your business.  With over 60% of individuals doing research online before they buy online or off line, it is increasingly important to your business to be found online.

So consider joining Google, Bing and Yahoo Local Business Centers.  It is free and will help you to be found online.

For more information go to Local Business Search.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

Keywords – terms used in search engines to find answers to questions.  If you want to be found on the Internet you must find the keywords searchers would use to find you.

OK.  You have a list of good keywords searchers would use to find your site or product.  Now what?

Now you need to use the keywords in your site.  To learn more go to Found Your Keywords – Now What

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog