Many business owners ask that question. They are successful with their off line business so why add an online site?

The answer is simple. 75% of Americans are online. 60% of people who either buy online or off line do research before the purchase online.

Do you want to be found by these searchers? Or do you want your competition (who is online) to be found.

The real question is "How Can I Afford not to be Online".

For more information go to Why Your Business Needs Online Visibility.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

Why not?  It is easy to do.  You don't need to be a programmer to do it.  You can do it yourself or outsource the work.  And it is relatively inexpensive.

But the real reason is to be found online.  Over 60% of Americans who want to purchase something will research it online before the purchase.  They will determine if the product meets their needs and find out where they can purchase it.

Finally they will make the purchase in person (at the off line store) or over the Internet.

What happens if they do not find you during their research?  Well most likely they will buy form someone else.  You don't want that to happen.

Form more information go to Why Take Your Business Online and Local Business Search.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

If you are a local business, local business search is very important to your business.  With over 60% of individuals doing research online before they buy online or off line, it is increasingly important to your business to be found online.

So consider joining Google, Bing and Yahoo Local Business Centers.  It is free and will help you to be found online.

For more information go to Local Business Search.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

Keywords – terms used in search engines to find answers to questions.  If you want to be found on the Internet you must find the keywords searchers would use to find you.

OK.  You have a list of good keywords searchers would use to find your site or product.  Now what?

Now you need to use the keywords in your site.  To learn more go to Found Your Keywords – Now What

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

Keywords and keyword phrases are an important tool people can use to find your site or product.  So you want to incorporate them into your web site.

People use keywords and keyword phrases to search the Internet to find answers to their questions.  If you can answer their question you want to be found by them.

For more information about keywords go to our article on keywords.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Blog

Acquire New Customers

Acquiring new customers off line and on line can be a challenge. But the first test for acquiring new online customers is to know what you have to offer.

What do you have to offer?

Not only what it is but what problems dose is solve for your customers? From the customers point of view how does is answer their question - What's In It For Me? You must understand how and what your product does to answer that question.

Who are your customers?

Next you must know who your customers are? What are their sex? How much income do they make? What are their hobbies, wants and needs? Where do they live? What are they afraid of? How does your product respond to these customers?

The better you understand your customers and how your product answers the question of what's in it for me. And finally what need does it fill for your customer. The more successful you will be. Wither you have a local business or an international business the process is similar.

You must find them and then meet their needs to be successful.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
Direct: 210-370-7460
Twitter | LinkedIn | Blog

What is Keyword Research?

Keyword research is the process by which you find the terms you current customers and potential customers will use to find your web site. Remember that the keywords are those terms people place in the search box of their favorite search engine to find something they are looking for.

So Why am I Doing Keyword Research?

You want to write posts and pages that use your real and potential customers search terms in the titles and in to body of the post or page. You want to find one or two search terms to use per post or page. And you want the keyword density for those terms to be between 2% and 4%.

What is Keyword Density?

Keyword density is the percentage of time your keyword(s) show up per 100 words. And you want a density of 2-4%. That means that for every 100 words the keyword term shows up between 2 and 4 times.

This will help the search engines find your post or page and then show it in the search results.

Until the next time,

Craig Childs

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
Direct: 210-370-7460
Twitter | LinkedIn | Blog