List Building

To start and create a list, you need to sell or give them something for subscribing.  If you sell them a product they may be willing to sign up for updates and announcements.  If you write a 7 to 10 page report on something related to your brand and people are interested in the content, you can give it away if they sign up for your list.

Today people are less likely to give you their name and email address just because you ask them.  You need to entice them with a free gift or through buying a product even for $1.00 from you.

So what information can you give away or sell to get your list started?  It needs to be something that answers the question "what's in it for me" from your visitors perspective.  Answer that question correctly and your list will grow.

What is so important to me the business owner of an autoresponder and list?

Until the next time,

Craig Childs
Online Bricks

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