Online Marketing – What is Pay Per Click (PPC)?

Pay Per Click?

Pay per click is an advertising mechanism where you set up an ad on a search engine. Every time someone clicks on that ad you owe the search engine what ever you have agreed to pay each time someone clicks on your ad.

The best known Pay Per Click (PPC) advertising system is Google Adwords. But there are many others. You can do a search for PPC in you favorite search engine and find quite a few different systems.

No matter what the system, the basic process is you create an ad and agree to pay them a certain amount of money each time your ad it clicked on.

The Ads

You determine the ad and the link that will be used when someone clicks on it. There a limits in length and depending upon the system there may be other restrictions.

Money

Most systems will allow you to limit your exposure with a daily, weekly or monthly financial limit. This is important to control you expenses. So be sure to set a reasonable limit. Then check the results every day.

Reports

The system should give you some very helpful reports to help determine the best ads, how much you have spent and sometimes how much you have made. You can certainly determine how much you have made from your web stats.

If you are making more money then you are spending on your PPC, you should raise the limit.

If you are losing money stop the campaign, make some changes and then restart it. Again watch it at least daily. Once you have a winning campaign, tweak it to make it better.

Take action to Be Visible Online.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

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