Sales Page

Another special page on your blog might be a sales page.  This page is dedicated to persuading the reader to buy your product.  It has no other purpose.

Your sales page could be all written, have audio or even video on it.  Audio and/or video can increase the conversions if done correctly.

Remember you are using benefits not features in your copy.  Also don't forget the old rule – "What's in it for me?".

You should have a link to buy now above the fold and at the end of the page.  People who already know they want to buy can become frustrated in having to scroll down for a long time to find the buy link.

Also be sure to have a guarantee clearly marked so people can see it.

Now persuade them all to buy now.

Until the next time,

Craig Childs
Online Bricks

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