Word of Mouth Marketing

Word Of Mouth Marketing

Word of mouth is one of the most powerful types of marketing available to your business. It includes any type of human communication, such as face to face, telephone, email, and text messaging. (Originally it only included face to face communication)

A Real Example

My wife Alysan discover a new lipstick that she loves. She called one of her friends in California (we are in Texas) and told her about it. Later when her friend was in the store, she called Alysan back to be sure she purchased the same thing.

Once my wife found a great product, she spread it out to her friends by word of mouth marketing. And more sales were made without further marketing.

How Can You Use This?

Through the use of video, audio and written testimonials, you can spread the word. Video testimonials have the most impact. It is just like word of mouth marketing between your reader and the video testimonial.

Also if you have product reviews on your site, they can help to spread the news.

The more personal and real the communication between your site and your reader the better the chance of word of mouth marketing taking place.

Don't hype just use honest testimonials and product reviews to help start your word of mouth marketing campaign.

Until the next time,

Craig Childs
Toronto Ventures LLC
10004 Wurzbach Road, #153
San Antonio, TX 78230
210-595-9304

Twitter | LinkedIn | Facebook